Hello world!

20 01 2011

The industry I chose to focus on is the Sporting Goods Industry; in direction relations to big name companies like Reebok, Nike, New Balance, Sketchers, Converse, ect.  Working in the industry and having a passion for sports, I have developed an interest in the sporting goods industry and for the type of products these companies produce.  My plan for the blogs is to provide information on the sport industry, the type of social media being used, in relation to social media – what’s working and what’s not, and what companies are getting the most attention for there use of social media and why.  The idea is to demonstrate the ways in which the industry is using social media, bringing attention to it, and underline its importance to the industry.  With the information I provide, I hope to engage my readers and gather there opinions for each company as well as the industries social media usage.





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